This three-module Video on Demand course is designed for business strategists, business decision makers, and business executives to teach them about leveraging intellectual property for profit as a business strategy.  The Using Patents to Power Your Business Strategies course explores the dynamics behind creating, acquiring, advancing and defending patentable assets.  These dynamics are central to winning the competition for ideas and relationships through which companies derive successful products.  The Using Patents to Power Your Business Strategies course puts patentable assets, the core value of technology companies, at the center of a broader business and legal strategy discussion.

This course, taught by Robert Cantrell, who has focused on patent strategy and intellectual property management since 1993 for companies worldwide, concentrates on playing the patent game.  It is not a traditional "how to" course; it is a "what to" course that presents ideas and case illustrations from which to craft your own patent strategies.

Module 1:  Assess

Price: $325.00

Projected State Bar CLE Credit: 2.5 hours (See state level details below)

Course available online only

This Video on Demand course comprises the first module of Using Patents to Power Your Business Strategies - Assess, which provides a patent primer and a framework for thinking about and evaluating patent strategy. 

Upon completion of Module 1: Assess, of the Using Patents to Power Your Business Strategies course, the viewer will have learned:

• What is a patent and why is it valuable as a business tool?
  
• What is patent strategy and what are the four rules of patent strategy?
  
• What is the decision cycle in developing a patent strategy?
  
• How you can conduct an assessment of your patent situation by leveraging the tools discussed.

Published April 2009.

Purchase Using Patents to Power Your Business Strategies Module 1: Assess from our storefront. 

State CLE Information:

PRG works closely with CLE states to obtain state bar credit for our Video on Demand courses.  We are currently in the process of obtaining state credit for this course in numerous states, so please check back if your state is not listed, or email us at cleadmin@patentresources.com and we will notify you when your state is active.

Module 2:  Decide

Price: $260.00

Projected State Bar CLE Credit: 2.0 hours (See state level details below)

Course available online only

This Video on Demand course comprises the second module of Using Patents to Power Your Business Strategies – Decide, which focuses on patent strategy planning. 

Upon completion of Module 2: Decide, of the Using Patents to Power Your Business Strategies course, the viewer will have learned:

• How to define the goals and objectives for your patent strategy that align with business strategy.
  
• How to apply the fundamental principles of competitive strategy to planning for patent strategy.
  
• What are the four keys to proficient patent strategy?
  
• Why are competitive equilibrium and disequilibrium important in formulating patent strategy?
  
• How to leverage IP strategy boarding and scenario playing to develop your patent strategy.
  
• How to leverage centers of excellence to craft a strategy. 

Upon completion of this module, you will have the tools to plan your patent strategy to include ways to shape markets so your partners, customers, and competitors are likely to do what you would like them to do. 

Published April 2009.

Purchase Using Patents to Power Your Business Strategies Module 2: Decide from our storefront.

State CLE Information:

PRG works closely with CLE states to obtain state bar credit for our Video on Demand courses.  We are currently in the process of obtaining state credit for this course in numerous states, so please check back if your state is not listed, or email us at cleadmin@patentresources.com and we will notify you when your state is active.

Module 3:  Act

Price: $260.00

Projected State Bar CLE Credit: 2.0 hours (See state level details below)

Course available online only

This Video on Demand course comprises the third module of Using Patents to Power Your Business Strategies – Act, which focuses on patent strategy execution. 

Upon completion of Module 3: Act, of the Using Patents to Power Your Business Strategies course, the viewer will have learned:

• How to turn your strategy into action.
  
• How to adjust to competitive reaction to your patent strategy.
  
• What are the four operational tenets for proficient action in executing your patent strategy plan?
  
• How to qualify the results so you know whether you succeeded or failed and how to improve your results during the next Assess-Decide-Act cycle.
  
• What are the two imperatives for successful execution of a patent strategy?
  
• A framework for patent strategy based on best practices from a compilation of organizations.

This module ties together all the elements of patent strategy planning and execution from all three modules.

Published April 2009.

Purchase Using Patents to Power Your Business Strategies Module 3: Act from our storefront.

State Level CLE Information:

PRG works closely with CLE states to obtain state bar credit for our Video on Demand Courses.  We are currently in the process of obtaining state credit for this course in numerous states, so please check back if your state is not listed, or email us at cleadmin@patentresources.com and we will notify you when your state is active.