This three-module Video on Demand course is designed for business strategists, business decision makers, and business executives to teach them about leveraging intellectual property for profit as a business strategy. The Using Patents to Power Your Business Strategies course explores the dynamics behind creating, acquiring, advancing and defending patentable assets. These dynamics are central to winning the competition for ideas and relationships through which companies derive successful products. The Using Patents to Power Your Business Strategies course puts patentable assets, the core value of technology companies, at the center of a broader business and legal strategy discussion.
This course, taught by Robert Cantrell, who has focused on patent strategy and intellectual property management since 1993 for companies worldwide, concentrates on playing the patent game. It is not a traditional "how to" course; it is a "what to" course that presents ideas and case illustrations from which to craft your own patent strategies.
Module 1: Assess
Course available online only
This Video on Demand course comprises the first module of Using Patents to Power Your Business Strategies - Assess, which provides a patent primer and a framework for thinking about and evaluating patent strategy.
Upon completion of Module 1: Assess, of the Using Patents to Power Your Business Strategies course, the viewer will have learned:
- What is a patent and why is it valuable as a business tool?
- What is patent strategy and what are the four rules of patent strategy?
- What is the decision cycle in developing a patent strategy?
- How you can conduct an assessment of your patent situation by leveraging the tools discussed.
Published April 2009.
Purchase Using Patents to Power Your Business Strategies Module 1: Assess from our storefront.
The course materials (lecture slides, textbook and course evaluation form) will be available for you to view and/or download when you access your purchased Video on Demand course in the VOD player.